You've probably heard of websites such as Facebook and Twitter. These social websites quickly grew into a worldwide phenomenon with the help of ordinary individuals across the globe. Today, social media assumes a more prominent role as a preferred channel of communication. The more you know about social media platforms and how to use them effectively, the more you will benefit. Using social media to market a business can be daunting, but done correctly it will improve sales, build an online brand present and drive traffic to your website.
Our Social Media Training Package is designed to provide a strong foundation for understanding and using social media for marketing, brand awareness and customer interaction and services. Examples of skills you will take away from the Social Media Training Package:
- Customer generation, learn how to generate new traffic and customers to your website using Social Media Marketing, Internet Marketing and e-Commerce.
- Learn to integrate Social Media with existing marketing activities.
- Learn how to use Facebook to build brand awareness and a fan base of customers.
- Monitoring competitors.
- Discover how to use Facebook and Social Media for benchmarking, 'listening' and engaging with customers.
- Learn how to increase your social influence - expanding your fan and followers base
- Or simply, how to become more 'popular' than your friends!
Below is a breakdown of the courses available:
The Facebook Trainer for Business has been developed in co-operation with Facebook and essentially is a series of elearning courses to explain everything you need to know about developing a successful Facebook strategy for your business no matter how big or small.
Why use Facebook for marketing?
As a genuine part of people’s lives, Facebook is a powerful, modern and cost-effective way to build deep relationships with your customers, drive brand awareness through word of mouth marketing and understand what your customers are thinking. With the right knowledge and approach, Facebook marketing can transform your sales.
- Over 800 million active users and counting
- 700 billion minutes a month are spent on Facebook
- Around 70% of your customers are on Facebook
- 20 million people become fans of Facebook pages each day
- 58% of users “Like” a brand’s page because they are a customer
- 56% recommend a brand to a friend after becoming a fan
Some of the popular subjects that the course will cover are:
- Getting Started with Facebook
- The benefits of Facebook as a marketing tool
- Growing Your Fan Base
- Building an online presence
- Promoting your business, offers and events
- Developing Your Brand
- Creating a Loyalty Deal
- Engaging with Your Customers and Prospects on Facebook
- Facebook advertisements
- Facebook offers
- Facebook Groups and Events
- Facebook social Plug-Ins
- Going beyond the Facebook page
- What to avoid
- How to use Facebook to measure the success of your marketing campaigns
- Common Facebook marketing mistakes
- Planning and tips for long-term marketing success
Each course uses engaging activity screens, questions and assessments in conjunction with videos which set the scene for fun, interactive learning. Students will work through real-world marketing challenges and will learn how to overcome them. Authentic screenshots, interactive activities and videos feature throughout.
The course will teach best practices for creating and updating Pages, using Ads, Sponsored Stories and viral marketing techniques. Action screens direct learners to apply new skills to their own business context. The training is delivered through a secure, privacy controlled application, so you can jump in and out of any course whenever you sign in.
This course is set out in the following chapters:
Inadequate customer service and interaction is the number one reason consumers stop patronising one company and take their business to another. This series illustrates the importance of providing quality service, and it provides specific guidelines for delivering service in-person, by phone, by e-mail, and through instant message. It also illustrates the popular CLEAR method of handling customer complaints.
This course is set out in the following chapters:
Any questions? Just let us know!