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Professional Qualification

Marketing and Business through

Social Media

Training Package

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Course Information

Certification summary

You've probably heard of websites such as Facebook and Twitter. These social websites quickly grew into a worldwide phenomenon with the help of ordinary individuals across the globe. Today, social media assumes a more prominent role as a preferred channel of communication. The more you know about social media platforms and how to use them effectively, the more you will benefit. Using social media to market a business can be daunting, but done correctly it will improve sales, build an online brand present and drive traffic to your website.

Exam Information

Exams summary

To get a Facebook Social Media Package certification you need to complete these five exams:

Facebook Trainer for Individuals and Marketing
Communicating in the World of Social Media Training
Internet Marketing (E-Commerce & SEO)
Running an online Business
Customer Service Fundamentals

A closer look...

Our Social Media Training Package is designed to provide a strong foundation for understanding and using social media for marketing, brand awareness and customer interaction and services. Examples of skills you will take away from the Social Media Training Package:

    • Customer generation, learn how to generate new traffic and customers to your website using Social Media Marketing, Internet Marketing and e-Commerce;
    • Learn to integrate Social Media with existing marketing activities;
    • Learn how to use Facebook to build brand awareness and a fan base of customers;
    • Monitoring competitors;
    • Discover how to use Facebook and Social Media for benchmarking, 'listening' and engaging with customers;
    • Learn how to increase your social influence - expanding your fan and followers base;
    • Or simply, how to become more 'popular' than your friends!;


Why use Facebook for marketing?

As a genuine part of people’s lives, Facebook is a powerful, modern and cost-effective way to build deep relationships with your customers, drive brand awareness through word of mouth marketing and understand what your customers are thinking. With the right knowledge and approach, Facebook marketing can transform your sales.

    • Over 800 million active users and counting;
    • 700 billion minutes a month are spent on Facebook;
    • Around 70% of your customers are on Facebook;
    • 20 million people become fans of Facebook pages each day;
    • 58% of users “Like” a brand’s page because they are a customer;
    • 56% recommend a brand to a friend after becoming a fan;


Here are some important statistics that show a great deal of reason why Facebook marketing will change the way your business develops.

    • Total number of monthly active Facebook users: 1,310,000,000
    • Total number of mobile Facebook users: 680,000,000
    • Increase in Facebook users from 2012 to 2013: 22%
    • Percent of all Facebook users who log on in any given day: 48%
    • Average number of pages, groups, and events a user is connected to: 80

Free Cloud Computing Package

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jobs for the Cloud Computing Package

We will work with you to ensure that you can find work in IT after completing your Social Media Package

Working with JobcentrePlus and our Recruitment Partners across the UK, we will work with you to ensure that you can find work in IT (an not in any job) through job interviews and applications. We aim to get you in an IT job role on completion of your Social Media Package. If you have no qualification or background in IT, we will provide you with the necessary training for the experience required. For existing Social Media Package professionals, we can upgrade your qualifications and improve your career prospects. Do not allow your lack of experience or self-confidence deny you from a career in I.T - it is a lot easier (and enjoyable too) than most people think, once you learn the basics.

91.0%

of Social Media professionals are being offered a salary of more than £27,000pa in the UK.

The five exams

The Facebook Social Media Package is the latest generation in social media technology and as such there is no current retirement plan for its exams. Below is a breakdown of the chapters for this certification and how they are made up.

More Exam Information

Facebook Trainer for Individuals and Marketing

This course is set out in the following chapters:

- Introduction
- Basics of Facebook Marketing
- Building your Facebook Presence
- Connecting with Customers on Facebook
- Marketing Beyond the Facebook Page

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Facebook Trainer for Individuals and Marketing

The Facebook Trainer for Business has been developed in co-operation with Facebook and essentially is a series of elearning courses to explain everything you need to know about developing a successful Facebook strategy for your business no matter how big or small. Here are the module chapters and the key topics that will be covered within the module:

  • Chapter 1: Introduction
    • 1.1 - All about Facebook
    • 1.2 - Getting Started
  • Chapter 2: Basics of Facebook Marketing
    • 2.1 - The Marketing Potential of Facebook
    • 2.2 - What benefits can your company gain from Facebook marketing?
    • 2.3 - The Overall Facebook Marketing Plan
  • Chapter 3: Building your Facebook Presence
    • 3.1 - Getting Started with a Facebook Page
    • 3.2 - Configuring the Best Admin Setting for Your Facebook Page
    • 3.3 - Enhancing Your Facebook Page with Applications
  • Chapter 4: Connecting with Customers on Facebook
    • 4.1 - Creating a Remarkable Presence on Facebook with Content Marketing
    • 4.2 - Going Public with Your Facebook Page
    • 4.3 - Engaging with Your Fans
    • 4.4 - Measuring Success with Facebook Insights
  • Chapter 5: Marketing Beyond the Facebook Page
    • 5.1 - Using Facebook Advertising to Promote Your Business
    • 5.2 - Using Facebook Offers to Promote Your Business
    • 5.3 - Using Facebook Groups and Events to Promote Your Business
    • 5.4 - Cross-Promoting Your Page
    • 5.5 - Understanding and Using Facebook Social Plug-Ins

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More Exam Information

Communicating in the World of Social Media Training

This course is set out in the following chapters:

- Understanding Social Media
- Types of Social Media
- Social Media in the Workplace
- Social Media Marketing and Support

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Communicating in the World of Social Media Training

This course is for anyone who wants to deepen their understanding of social media and discover ways to use social media to communicate, promote, and market business or personal activities. It also provides a strong foundation for understanding and using social media in the workplace. Here are the module chapters and the key topics that will be covered within the module:

  • Chapter 1: Understanding Social Media
    • 1.1 - Course Introduction
    • 1.2 - The Social Media Revolution
    • 1.3 - Social Media versus Traditional Media
    • 1.4 - Social Media Building Blocks
  • Chapter 2: Types of Social Media
    • 2.1 - Course Introduction
    • 2.2 - Email and IM
    • 2.3 - Web Forums
    • 2.4 - Conferencing
    • 2.5 - Web Logs
    • 2.6 - Wikis
    • 2.7 - Podcasts
    • 2.8 - Content Sharing
    • 2.9 - Social Networking
    • 2.10 - Collaboration and Content Management
    • 2.11 - Virtual Worlds
  • Chapter 3: Social Media in the Workplace
    • 3.1 - Course Introduction
    • 3.2 - Enhancing Work with Social Media
    • 3.3 - Using Social Media on Company Time
  • Chapter 4: Social Media Marketing and Support
    • 4.1 - Course Introduction
    • 4.2 - Attracting Customers with Social Media
    • 4.3 - Supporting Customers with Social Media
    • 4.4 - Measuring the Effect of Social Media

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More Exam Information

Internet Marketing

This course is set out in the following chapters:

- The New Rules of Marketing
- Building a New Rules Marketing Strategy
- Developing a Content-Rich Web Site
- Online Marketing Tactics

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Internet Marketing (E-Commerce & SEO)

Here are the module chapters and the key topics that will be covered within the module:

  • Chapter 1: The New Rules of Marketing
    • 1.1 - Course Introduction
    • 1.2 - Old Rules of Marketing
    • 1.3 - Old Rules of PR
    • 1.4 - The New Rules
  • Chapter 2: Building a New Rules Marketing Strategy
    • 2.1 - Course Introduction
    • 2.2 - Building a Marketing Plan
    • 2.3 - Writing for Your Customers
    • 2.4 - Developing Thought Leadership Content
    • 2.5 - Influencing the Buying Process
  • Chapter 3: Developing a Content-Rich Web Site
    • 3.1 - Course Introduction
    • 3.2 - News Releases
    • 3.3 - Blogs
    • 3.4 - Podcasts
    • 3.5 - Interactive Forums
    • 3.6 - The Content-Rich Web Site
  • Chapter 4: Online Marketing Tactics
    • 4.1 - Course Introduction
    • 4.2 - Search Engine Marketing
    • 4.3 - Viral Marketing
    • 4.4 - Social Media Marketing
    • 4.5 - Online Media Room
    • 4.6 - The New Rules of Reaching the Media

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Running an online Business

This course is set out in the following chapters:

- Your E-Business
- Getting Started
- Influences on E-Commerce
- Killer Apps
- Developing Your E-Business

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Running an online Business

This course series examines topics related to creating an e-business. After providing an introduction to e-commerce, the series examines how to start an e-business, establishing a business presence, and creating critical applications. Also covered are the legal ramifications of e-commerce, transaction processing and data mining, managing costs, and the logistics of providing customer service and payment processing. Other topics covered include building a strategy to market and advertise your e-business, resource planning, and ongoing business management. Here are the module chapters and the key topics that will be covered within the module:

  • Chapter 1: Your E-Business
    • 1.1 - E-Commerce and Your Company
    • 1.2 - Future Directions
    • 1.3 - Where You Are and Where You're Going
    • 1.4 - Building Resources
    • 1.5 - Marketing and Management
  • Chapter 2: Getting Started
    • 2.1 - Benefits of E-Commerce
    • 2.2 - Defining E-Commerce
    • 2.3 - Your Domain
    • 2.4 - Internet Mechanics
    • 2.5 - Initial Operation Issues
  • Chapter 3: Influences on E-Commerce
    • 3.1 - Moving E-Business Forward
    • 3.2 - Internet Stock
    • 3.3 - Increasing Stock Value
    • 3.4 - Building a Presence
    • 3.5 - Approaching the Market
  • Chapter 4: Killer Apps
    • 4.1 - What Are Killer Apps?
    • 4.2 - Rules for Building Killer Apps
    • 4.3 - The Rest of the Rules
    • 4.4 - Land Mines to Avoid
    • 4.5 - Other Potential Problems
    • 4.6 - Protecting Yourself
  • Chapter 5: Developing Your E-Business
    • 5.1 - The Virtual Corporation
    • 5.2 - Transferring Information
    • 5.3 - Laws of E-Commerce
    • 5.4 - Considering Your Options
    • 5.5 - Looking to the Future
  • Chapter 6: Real-Time and Data Mining
    • 6.1 - Real-Time Systems
    • 6.2 - How Real-Time Can Work for You
    • 6.3 - The Data Mining Process
    • 6.4 - Collecting and Analysing Data
  • Chapter 7: Lowering Your Business Costs
    • 7.1 - The Supply Chain
    • 7.3 - Automating the Vendor Flow
    • 7.3 - Automating the Customer Flow
    • 7.4 - The Virtual Workforce
    • 7.5 - Managing Virtual Employees
    • 7.6 - Strategies and Solutions
  • Chapter 8: Customer Service and Payment
    • 8.1 - The Call Centre
    • 8.2 - Other Customer Service Concerns
    • 8.3 - Payment Types
    • 8.4 - Payment Systems
    • 8.5 - Payment Security
  • Chapter 9: Marketing Your E-Business
    • 9.1 - Identifying Your Customers
    • 9.2 - Developing a Marketing Plan
    • 9.3 - Affiliate Marketing
    • 9.4 - Marketing Models
    • 9.5 - Other Marketing Examples
  • Chapter 10: Advertising on the Internet
    • 10.1 - Internet Promotion
    • 10.2 - Finding Your Customers
    • 10.3 - Designing Your Ads
    • 10.4 - Drawing Customers to Your Site
    • 10.5 - Looking to the Future

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More Exam Information

Customer Service Fundamentals

This course is set out in the following chapters:

- Framework for Success
- Customer Service Fundamentals
- Communication Methods
- Delighting Your Customers
- Handling Complaints

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Customer Service Fundamentals

This training course is for anyone who provides service to customers or who works with others who provide service.

Inadequate customer service is the number one reason consumers stop patronising one company and take their business to another. This series illustrates the importance of providing quality service, and it provides specific guidelines for delivering service in-person, by phone, by e-mail, and through instant message. It also illustrates the popular CLEAR method of handling customer complaints.

Here are the module chapters and the key topics that will be covered within the module:

  • Chapter 1: Framework for Success
    • 1.1 - Course Introduction
    • 1.2 - Who Are Your Customers?
    • 1.3 - The Instant of Absolute Judgment
    • 1.4 - Getting Everyone Involved
  • Chapter 2: Customer Service Fundamentals
    • 2.1 - Course Introduction
    • 2.2 - Greeting Customers
    • 2.3 - The Tone of Your Delivery
    • 2.4 - Using the Right Words
    • 2.5 - Matching the Customer's Style
  • Chapter 3: Communication Methods
    • 3.1 - Course Introduction
    • 3.2 - Telephone
    • 3.3 - E-mail
    • 3.4 - Instant Messaging
  • Chapter 4: Delighting Your Customers
    • 4.1 - Delighting Your Customers
  • Chapter 5: Handling Complaints
    • 5.1 - Handling Complaints

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Buy the Social Media learning package at £1099.99

Includes all five courses shown above.

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This course is suitable for...

Training for a fresh career

School leavers

A fun and enjoyable way to build a fresh career

Training for teachers and IT professionals

Teachers & IT professionals

A prestigious qualification which will distinguish you from the crowd of 21st century geeks

Training for anyone looking to start a new career

Anyone else...

Looking to start a healthy, rewarding & lucrative career in I.T

Is this course right for you?

But is this course right for you?

Will it provide you with the skills that you need, or the career you'd like to explore? If you are not 100% sure that it's correct for you then we highly recommend that you experience our trial courses and assessments to get an accurate insight to the Social Media certification. You can sign up for this below or use it to ask our lecturers some questions. You can also call us on 0800 622 69 69 and speak to one of our course advisers and they will help you choose the perfect certification tailored to your needs.

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